Heineken Experience – Amsterdam

Heineken Experience – Amsterdam
19/02/2016 Christophe GRISONI

C’est à l’occasion du Amsterdam Light Festival (Pays-Bas) et pour célébrer ses 140 ans que la célèbre marque de bière Hollandaise Heineken a imaginé ce mur interactif. Il est composé de plus de 5 000 bouteilles rétroéclairé par des modules de Led. Cette opération fait notamment partie d’une action social media développée sur Facebook où la marque invite ses fans à rédiger un message en ajoutant une photo afin que ceux-ci soient diffusés sur le mur.  A découvrir en images dans la suite de l’article.

Heineken Experience - Amsterdam - 1

AMSTERDAM, NETHERLANDS - DECEMBER 07: A detailed view of the Heineken Light Installation at Heineken Experience on December 7, 2012 in Amsterdam, Netherlands. Heineken marks its 140-year anniversary by inviting people to be part of the celebration in a major light installation on the wall of its spiritual home, brought to life through social media. Created from 5,000 iconic Heineken bottles the LED-lit exhibit will stand tall outside the Heineken Experience in the centre of Amsterdam, December 7th 2012- January 3rd 2013 as one of the Amsterdam Light Festival's highlights. As part of an open global party people are invited to share their own celebration messages through Facebook which will light up in a dynamic animated showcase, alongside bold images inspired by the brand's iconic history. (Photo by Dean Mouhtaropoulos/Getty Images for Heineken)

AMSTERDAM, NETHERLANDS - DECEMBER 07: A detailed view of the Heineken Light Installation at Heineken Experience on December 7, 2012 in Amsterdam, Netherlands. Heineken marks its 140-year anniversary by inviting people to be part of the celebration in a major light installation on the wall of its spiritual home, brought to life through social media. Created from 5,000 iconic Heineken bottles the LED-lit exhibit will stand tall outside the Heineken Experience in the centre of Amsterdam, December 7th 2012- January 3rd 2013 as one of the Amsterdam Light Festival's highlights. As part of an open global party people are invited to share their own celebration messages through Facebook which will light up in a dynamic animated showcase, alongside bold images inspired by the brand's iconic history. (Photo by Dean Mouhtaropoulos/Getty Images for Heineken) ORG XMIT: 158061937

AMSTERDAM, NETHERLANDS - DECEMBER 07: A detailed view of the Heineken Light Installation at Heineken Experience on December 7, 2012 in Amsterdam, Netherlands. Heineken marks its 140-year anniversary by inviting people to be part of the celebration in a major light installation on the wall of its spiritual home, brought to life through social media. Created from 5,000 iconic Heineken bottles the LED-lit exhibit will stand tall outside the Heineken Experience in the centre of Amsterdam, December 7th 2012- January 3rd 2013 as one of the Amsterdam Light Festival's highlights. As part of an open global party people are invited to share their own celebration messages through Facebook which will light up in a dynamic animated showcase, alongside bold images inspired by the brand's iconic history. (Photo by Dean Mouhtaropoulos/Getty Images for Heineken)

AMSTERDAM, NETHERLANDS - DECEMBER 07: A general view of the Heineken Light Installation at Heineken Experience on December 7, 2012 in Amsterdam, Netherlands. Heineken marks its 140-year anniversary by inviting people to be part of the celebration in a major light installation on the wall of its spiritual home, brought to life through social media. Created from 5,000 iconic Heineken bottles the LED-lit exhibit will stand tall outside the Heineken Experience in the centre of Amsterdam, December 7th 2012- January 3rd 2013 as one of the Amsterdam Light Festival's highlights. As part of an open global party people are invited to share their own celebration messages through Facebook which will light up in a dynamic animated showcase, alongside bold images inspired by the brand's iconic history. (Photo by Dean Mouhtaropoulos/Getty Images for Heineken)

Heineken Experience - Amsterdam - 7

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